One of the newest concepts for concessionaires and retail entrepreneurs are the pop up stores. These are quickly assembled stores in a centrally located commercial space where high foot traffic volume is guaranteed and where target consumers converge. Concessionaires have the advantage of having a retail space that's affordable and a store that's easy to assemble, located in an area where consumers are already available. Each pop-up is able to accommodate 2 persons and clients have the option to choose either indoor or outdoor locations near the venue's entrances.
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The concept of a pop up business fits in naturally with the profile of the typical Cebu resident. It has also become a center for businesses which operate on a 24/7 basis. Very cosmopolitan, the city is surprisingly relaxed compared to Manila and its environs.