Is it advantageous propagating competition in the workplace or is it counterproductive? For many the answer to this question is simple – yes. Many like getting challenged. It’s boring when work turns into a monotonous routine. A competitive atmosphere is mostly beneficial.
The following are arguably the most compelling reasons why workplace competition should not be treated as a problem but something that should be harnessed.Read more
Manila’s growing economy has resulted in various good things, including the livelier events scene in the region. If you are planning an event and you need a place that is versatile and flexible, you should consider the following options. They offer excellent spaces for all types of small, medium, and large events.Read more
If you happen to be one of those who find it difficult connecting with people, let alone creating people networks that can yield advantages for you in the future, consider making use of the following pointers:
1. Master the art of remembering names and faces.
The ability to remember names and faces is one of the most important things to have in building networks. As such, you have to develop the skill to easily remember people not just by their visage but also their names. One good way to remember names is to mentally repeat the name at least three times during introductions. It’s similar to studying, as you say the name, the more it gets imprinted in your memory. Also, in addition to mentally repeating the name, immediately use the name to call the person. This does not only help you remember the name; it is also something your new acquaintance would most likely appreciate.Read more
Do you encounter difficulties accomplishing something? Do you usually feel like your day has ended but you haven’t done anything much? That’s a productivity problem and it’s something many suffer from. The good thing is it can be remedied with these simple but effective tips:
1. Having a List of Things to Do
A to-do list is a good way to start getting organized and improving productivity. It’s a simple idea but it is highly effective in guiding people on what should be done. It’s a simplified way of organizing activities, showing you what needs to be done, what is being done, and what has already been done. The idea of listing things sounds so rudimentary but it is proven to have a psychological influence that makes people more productive. It’s something related to the phenomenon called the Zeigarnik Effect, or the tendency to get fixated on unfinished tasks.Read more
What Is a Pop-Up Event and How Can It Effectively Help Promote Your Business?
In the Philippines, not many are familiar with the idea of a pop-up event or store. It is a little known concept that is becoming popular in some parts of the world, particularly in the US and the UK. Filipino businessmen can make use of this idea for marketing. Yes, a pop-up event or shop can be an effective way to promote a business.
Pop-up Event/Shop Overview
Trendwatching.com claims to be the one responsible for coining the terms “pop-up retail” and “pop-up shop” more than a decade ago. Since pop-up retail stores were created, there have been no signs of the trend slowing down. Many are using the idea in lieu of traditional marketing.
The main idea of a pop-up store is to pop up at some unexpected venue one day and disappear a day or weeks later. A space may become a store that offers samples one day and transform into a cocktail party venue the next day. It’s like a retail store version of a flash mob. The term pop-up event, on the other hand, involves more than just the sale of items. It includes other activities like a yoga class, an art workshop, mini-seminar, or tutorials.Read more
If you are running a business or selling products, you certainly want people to be aware of your brand or product range. However, in many cases it’s not enough that people know about your products. You have to catch their attention or make them talk about what you are offering to convince them to buy or at least remember your brand.
This is what you call “creating brand buzz.” It is about giving people a reason to talk about your brand or products. Conventionally, it is being done by advertising on TV, radio, billboards, and online. It can also be done by hosting events centered around the brand or products being promoted, all of which entail high costs. If you want to take the less expensive and easier route, consider the following little known options:Read more